You're not looking for another quick fix or generic program. You want to be part of something bigger—a transformation that starts in your mind and creates lasting change in every area of your life.
At Lyf Coaching, we don't just train bodies. We build character, resilience, and a community where individual wins become team victories.
tired of starting over?
You've tried the programs. You have the tools. Maybe you've even seen some results before watching them slip away. Here's what we know: having tools isn't enough—you need the experience to apply them effectively.
Even coaches come to us when they've hit the wall of their own knowledge. Because transformation isn't about what you know—it's about how you apply it and who's supporting you through the process.
Most people fear the discomfort that comes with real change. They see struggle as punishment instead of progress. We're here to change that perspective.
Mind First Approach
Your mind leads. Your body follows. We start with mindset because lasting change begins there. When you think in growth, discipline and structure feel aligned with who you are building.
Community-Driven Transformation
The Lyf Coaching Difference
Always-Available Support
Support stays present between sessions. You reach out when growth shows up, not on a calendar. You move forward knowing support stands with you.
Evolving Goals Framework
You reach goals, then raise them. Each win becomes the base for the next level. You stay connected because growth never stops. You belong to a long-term circle.
Experience Based Guidance
You might have knowledge, but we have the experience to help you apply it. We've been where you are, and we know exactly how to get you where you want to go—and beyond.
Collective Commitment
You belong to a tight group with shared standards. Everyone shows up for the work and for each other. Progress stays personal and collective.
"I started my fitness journey wanting to build muscle and lean out but I was so lost and didn’t really know how to begin. I also struggled with lower back pain during my workouts which was really discouraging. So I reached out to Roxy!
Roxy has been my coach for 1 year now.
She created and modified my training program to minimize my lower back pain and strengthen my core. I no longer struggle with lower back pain and I am the strongest I’ve ever been!
I have a new found confidence in the gym and in all aspects of life! She has helped me transform my body and my mindset!
She’s taught me that the journey isn’t just in the gym, it’s a lifestyle and Roxy is there through it all, holding me accountable, offering support when I am struggling, giving me that extra push and cheering me on when I am winning.
I am so grateful for Roxy’s genuine belief in my fitness journey and for helping me become the best version of myself!"
AIMEE
"I struggled a lot through covid to do any sort of physical activity and didn’t make it a priority in my life. During this period, I gained over 30 pounds. I tried to lose the weight a couple times over and I failed every single time until I met Roxy!
Roxy has truly helped me find my passion for fitness and has taught me how to carry these lessons with me throughout my whole life. My original goal when I started working with Roxy was to lose 15lbs, and after 4 months, I have officially lost 25lbs and counting!
Roxy has been the most encouraging, motivating, inspiring, and supportive coach I have ever had in my life. She has truly taught me how to push myself to my limits and that anything that is possible that you put your mind to. This has helped me to grow not only within my fitness goals, but in every aspect of my life.
I hope that I can continue to build a strong relationship with Roxy and work with her and Ryan for years to come. I am truly grateful for both of them and what they give back to others. Roxy has truly changed my life, and I can’t wait to continue on this journey with her!"
MADDIE
"During my first year of running my business, I was so focused on my business that I did not prioritize my health. I found Roxy online and have been following her for a long time because I loved her energy. I then, took a leap of faith to connect with her and told her I wanted to make a change in my health.
Roxy has been an incredible coach to me. She has pushed me pass my limits and believed in me before I did. She not only helped me reached my fitness goals, but has guided me into a better person in my journey. Since I’ve been coached by Roxy, I’ve became mentally stronger in all aspects of my life."
DANIELLE
LIFESTYLE TRANSFORMATIONS
Complete mind-body transformation with deep community support, mindset coaching, and sustainable habit creation.
ATHLETE DEVELOPMENT
Performance optimization for serious athletes and bodybuilders who demand precision and results.
HYBRID COACHING
The perfect blend of online convenience and in-person connection, designed around your life.
ALWAYS-AVAILABLE SUPPORT
No matter which path you choose, you get unlimited access to your coaching team. Because real transformation doesn't happen between scheduled sessions.
Built on Five Core Values
INTEGRITY
We tell you the truth, even when it's hard to hear
COMMITMENT
We're in this for the long haul, just like you
LOVE & PASSION
We genuinely care about your transformation
TRUST
The foundation of every lasting change
ACCOUNTABILITY
We hold you to your highest potential
But I'm Afraid I'll Fail Again...
Here's what most people don't understand: there's pride in the struggle.
Temporary pain builds permanent character. What you call "suffering," we call growth. What you see as punishment, we see as progress.
You're not afraid of failing. You're afraid of staying the same.
Our clients learn to embrace the discomfort because they know it's building something greater—not just a better body, but a stronger person.
WE’RE HERE TO SUPPORT YOUR JOURNEY TO a better you
This isn't just about your transformation—it's about joining a community where your success lifts everyone up, and everyone's success lifts you higher. You've tried going it alone. You've tried quick fixes. You've tried generic programs. Now try being part of a team that transforms lives from the inside out.
Your mind is ready. Your body will follow. Your community is waiting.
